Voice Search in 2023: How SEO is Changing

A woman using voice search on her smartphone in 2023.

Voice search has been growing fast, and in 2023, it’ll be a big part of how we use the internet. This means those who work in SEO (making websites show up in search results) need to change how they work to include voice searches.

Why Voice Search is Getting Popular

There are a few reasons why more people are using voice search:

  • It’s Easier: Talking is sometimes quicker and more natural than typing.
  • Better Tech: The technology that understands our voice (like Siri or Alexa) has gotten way better.
  • More Devices: Gadgets we use daily, like our phones or smart speakers, now come with voice search features.

What This Means for SEO

Voice search is changing the way people look for things online. For example, instead of typing “best pizza NYC,” someone might ask out loud, “Where’s the best pizza in New York?”

This change highlights:

  • Detailed Searches: People often say exactly what they’re looking for when they use voice search.
  • Local Searches: A lot of voice searches are about places nearby. Dive into the intricacies of optimizing for these kinds of searches in our local SEO section.

How to Make Your Website Voice Search Ready in 2023

If you want to be ahead with SEO for voice search, here are some tips:

  • Answer Questions: A lot of voice searches are questions, so content that gives clear answers is great.
  • Help Search Engines: Use specific web tools that help search engines understand what’s on your site.
  • Be Mobile-Friendly: Many people use voice search on their phones, so websites should be designed to look and work well on mobile devices.

What’s Next for Voice Search and SEO?

Looking ahead, voice search has a bright future:

  • Better Technology: The systems that recognize our voice will keep getting better.
  • New Tech Combos: Voice search might soon work with cool new tech, like virtual reality glasses.


Voice search is going to be even more common in 2023. If businesses and website creators want to succeed, they’ll need to learn and adjust. It’s about staying up-to-date and ensuring websites are easily found, no matter how people are searching.