The Complete Guide to Creating Evergreen Content That Ranks and Converts
Evergreen content is the key to building a sustainable, long-term content marketing strategy. Unlike news or trending topics, evergreen content focuses on core topics that maintain steady interest over time. This type of content can continue driving traffic and conversions month after month, year after year.
What Makes Content Evergreen?
Three key features define evergreen content:
It Provides Timeless, Universal Advice
Rather than discussing timely topics or current events, evergreen content sticks to universal advice and information that appeals to readers at any time. For example, content about starting a business, effective study habits, or healthy eating focuses on advice relevant now and 20 years from now.
It Closely Matches User Intent
Evergreen content laser focuses on providing information users are seeking. If you’re creating content about meal planning, for instance, you’d focus on providing practical tips and advice to match user intent rather than discussing related tangents.
It Covers Topics Broadly
Evergreen pieces provide thorough, expansive information on a topic. This helps extensively cover a specific user query in one place.
Examples of Evergreen Content
Some examples of evergreen content topics include:
- How to start a business
- What is the 80/20 rule and how can I apply it?
- A step-by-step guide to meditation
- 9 research-backed study habits that work
- A complete beginner’s guide to meal prep
The Best Content Formats for Evergreen Content
Certain content formats naturally lend themselves better to evergreen content, including:
Tutorials and How-Tos
By providing step-by-step instructions on accomplishing a goal, you can create evergreen tutorials on everything from starting a blog to fixing a leaky sink.
Extensive guides that cover every aspect of a topic have great evergreen potential. For example, you could create a monster guide to healthy eating.
While not a strict how-to, advice-based evergreen content provides useful tips to overcome common problems. Content about habits for saving money would fall into this bucket.
Comprehensive lists can effectively tackle broad evergreen topics. For instance, you could create content like “The 30 Best Apps for Learning a Language” or “10 Must-Have Tools for Entrepreneurs.”
How to Identify Evergreen Content Topics
The key is finding topics that maintain consistent interest over time and provide universal value. Here are two tips for finding relevant evergreen topics:
Look for Problems Your Audience Faces
Identify common problems and questions your audience has around a core topic. These tend to make for great evergreen topic ideas. For example, a cooking site could create content like “How to Stop Burning Food in the Oven.”
Research Keywords With Consistent Search Volume
Use keyword research tools to analyze search volume trends over time. Look for keywords with steady, consistent search volume rather than huge spikes. This indicates evergreen potential.
Creating Compelling Evergreen Content
Once you’ve identified your evergreen topic, follow these best practices when creating the content:
Extensively Cover the Topic
Approach the content as if you were explaining the topic from scratch. Cover every relevant aspect in extensive detail to create a definitive resource.
Avoid Any Timely References
Don’t mention current events or anything timely. Evergreen content should feel just as relevant today as in 5 years.
Include Engaging Interactive Elements
Boost engagement and time on the page with charts, quizzes, calculators, or other interactive elements relevant to the topic.
Interlink With Other Relevant Content
Link out to other related evergreen content you’ve created to reinforce your expertise on the topic.
Promoting and Maintaining Evergreen Content
Creating the content is just the first step. You also need to promote it and keep it updated over time. Here are some key tips:
1. Update and Refresh Content Regularly
Revisit old evergreen content and update any outdated facts, figures, or advice. This keeps it accurate and relevant.
2. Continue Link Building
Don’t neglect link building just because the content is evergreen. Links remain crucial for rankings, so build links to boost authority.
3. Repurpose Content Across Channels
Turn evergreen posts into videos, podcasts, and other formats. Then promote them across social media, email newsletters, and other channels.
4. Interlink With New Relevant Content
When creating new content, link back to relevant evergreen content. This helps reinforce the relevance of both pieces.
Evergreen content requires more work upfront, but the long-term payoff is worth it. With the right strategy, evergreen content can provide immense value to readers while driving sustainable organic growth for years to come.
FREE CONSULTATION FORM
Renewing Your Content: Strategies for Maintaining Relevance and Value Staying relevant and valuable requires continuous effort. While crafting new content is essential, breathing new life into existing resources holds immense potential. Regularly revising your blog...