How Making Your Website Easy to Use – Can Help People Find It

Image of various devices displaying a website's user interface to illustrate the importance of making your website easy to use for improved visibility.

How Making Your Website Easy to Use – Can Help People Find It

Today, we’ll talk about two important things for your website: making it easy for people to use (that’s called User Experience or UX) and making sure it shows up when people search on Google (that’s called Search Engine Optimization or SEO). We’ll explain how these two things are connected and how having a website that’s easy for people to use can make Google like it more.

Understanding User Experience (UX) 

Let’s start with User Experience (UX). It’s all about how people feel when they visit your website. Think of it like this: imagine you’re going to a store. You want the store to be clean, organized, and have everything you need. That’s like having a good UX on a website. It’s making sure your website is easy to navigate, loads quickly, and has helpful features.

The Importance of Web Design 

How UX and SEO Work Together

Now, let’s talk about SEO. When you search for something on the internet, like “best pizza near me,” you want to find the best pizza place. SEO helps your website show up when people search for things related to what your website is about. It’s like making sure your pizza place is listed on the map when someone looks for it.

So, how do UX and SEO go together? Well, they’re like buddies. When people visit your website, you want them to stay and explore, not just leave right away. If they leave too quickly, Google notices and thinks your website might not be so great. That’s not good for SEO.

Here’s how UX and SEO are pals: 

  • Bounce Rate: When someone comes to your website and leaves right away, it’s called “bouncing.” High bounce rates tell Google that people aren’t happy with your site, and that can hurt your SEO. 
  • Time Spent: If your website is easy to use and interesting, people stay longer. When they stay longer, it tells Google your site is helpful, and that’s a good sign for SEO. 
  • Clicks: If your website looks interesting and easy to use in search results, more people will click on it. Google likes when people click on your site because it means it’s relevant to their search. Works on Phones: Many people use their phones to browse the internet. If your website works well on phones, Google will like that, and it can help your SEO. Good Content: When your website has helpful and well-written stuff, people like it, and they stay longer. Google also likes websites with great content because it helps people find what they need.

UX’s Hidden Help for SEO 

Now, let’s talk about how UX helps SEO in secret ways: Social Sharing: When people love your website, they share it on social media. This helps others find your site, and it’s like a little SEO boost. Backlinks: If your website is easy to use and has great stuff, other websites might link to it. These links make Google think your website is trustworthy and important. Less Bouncing: A good user experience means people don’t leave right away. Google sees this and thinks your website is valuable, which helps your SEO. More Conversions: When your website is easy to use, more people do things like buying stuff or signing up for newsletters. This means more traffic and better SEO.


In the end, making sure your website is easy for people to use (that’s UX) can help it show up better on Google (that’s SEO). So, when you’re working on your website, don’t forget about the people who visit it. Make it a place they enjoy being, and you’ll not only make Google happy but also build a group of loyal visitors who keep coming back. In the big world of the internet, it’s this teamwork between UX and SEO that can make your website stand out and succeed.