What is social listening?
Social listening is the process of collecting, analyzing, and monitoring publicly available information about a specific brand or topic. The idea is to establish a better understanding of the social conversation about your brand, product, or industry so you can make improvements to everything from your customer service to your bottom line. While social listening isn’t new, it’s becoming more important as consumers use social platforms like Facebook and Twitter to talk about the products, brands, and services they’re using. Besides helping you monitor what is being said, social listening helps you understand the language people are using to describe your brand or products. With this information, you can create more relevant content.
Why is social listening important to your business?
It’s a way to see what conversations are going on in the social media world, what people are talking about, and how you can use that information to your advantage. t’s a way for companies to gain valuable insights about their customers and audience, and it can also inform marketing strategy. Social media monitoring is a facet of social listening. It involves tracking online activity around specific topics, hashtags, brand mentions, and so on.
Social listening is important to your business because it allows you to understand what your audience is interested in and what they want to know. It allows you to turn this information into a good public relations and advertising campaign that can improve your business. If you have a new product or service you are trying to garner interest in, social listening can help you figure out how to advertise it. If you have a store you’re trying to advertise, social listening can tell you what kinds of events to hold for customers. The possibilities are endless when it comes to social listening and any business owner should take advantage of it.
How to set up a social listening campaign?
Social media is being used more and more, especially by businesses. One of the best ways to gain insight into your customers is to listen to what is being said about you on social media. Fortunately, setting up listening campaigns is easy and doesn’t require too many resources.
Social listening is a great tool to use to ensure your business is always top of mind with your potential customers.
Watch this video below as I walk you through how you can set up a social listening campaign: