Improve Your Real Estate Websites with These Helpful Tips from a Pro

January 7, 2022

Real estate SEO refers to the optimization strategies that make your content and website readily available online. Specifically, these strategies turn your website into a credible and trusted real estate website with more organic traffic from clients and better rankings by search engines. Today, the majority of buyers start their search for a new home by visiting a real estate agent’s website. If you have a real estate agency website, this should have a significant impact on your sales revenue. With today’s advanced search engine algorithms, search engines rank your website based on your website’s brand strength, traffic, content, keywords, and more.

Section 1: The Basic SEO Setup

The first step to getting your real estate website optimized is to have a website. Make sure your website is high-quality, with good image quality, proper SEO (search engine optimization) and an up-to-date business license and logo. Start with a simple, basic layout, and avoid things like tables, video, or fancy graphics. For a basic blog, you can include keywords in the title and meta description of your posts. Do not put a large amount of keywords in these descriptions; Google prefers it if they are not in the title and meta description.


Just like your blog, you should add the keyword and topic of your post. For example, you might post a post about a local real estate listing. The first words in your title could be “Real Estate – Naples Real Estate Listings.

Optimize Your Website for Mobile-Friendliness

Today’s real estate agents are getting more sophisticated about mobile usage. According to the 2017 State of Mobile Marketing study by The Data Center, 68 percent of business decision-makers indicate that they have increased their mobile spend since last year. If your website is mobile-friendly, you’ll easily attract clients looking for homes on mobile devices. If your site isn’t mobile friendly, you’ll have a hard time attracting clients to your site. SEO Optimization Boosts Business Visibility Your website is the face of your business and should be the most visible entity in your business. According to Searchmetrics, 64 percent of real estate agents don’t think their brand is credible.

Create a Content Strategy

To be successful in real estate SEO, you should know your target audiences and real estate industries. Analyze your company’s demographics, track your website’s traffic, and segment your customers and clients. It will allow you to tailor your content marketing strategies to ensure that your real estate website catches your visitors’ attention and gets conversions.

Optimize Your Domain Name

Your domain name is the first thing people see when they visit your website, so make sure that you choose a name that’s SEO-friendly and unique. For example, if you sell property in Sydney, you should choose, not A quick Google search will reveal the differences between the two domain names.

Take Advantage of Social Media

Social media is now a critical part of the real estate industry. These online social platforms provide a way for people to connect with each other, share stories and experiences, and learn new things. Take advantage of the free tools and the social media apps available for your agents’ use. Find unique and useful information on each platform and feature it on your website and social media. It will result in traffic, engagement, and prospects who look to you for all real estate needs. Plus, you’ll be able to create more meaningful connections with clients.

Create a Blog

Be sure to let your clients know about the latest market updates, economic news, and how local real estate markets are changing.

Get an Eye-Catching Logo

Your real estate agency website should have an eye-catching logo. To attract more visitors, you should have a strong logo. This is one of the most crucial elements of your real estate website. If your logo is not eye-catching, your website will look too amateurish. A professional real estate agency should have a logo with at least one color and style. An effective logo should appear original, simple, and help with understanding the website’s overall layout and content.

Use a Great Website Builder

If you want to have a website without doing any work, a good website builder can do the job. The tools available in the market today help people set up real estate websites very quickly and efficiently.

Use the Right Keywords in Your Content

Search engine optimization (SEO) is also known as keyword research or keyword optimization. By using the right keywords in your content, you improve your site’s overall ranking, which translates into more traffic from search engines and more sales from clients. There are several tools you can use to determine the ideal keyword choices for your property listing. First, you’ll need to identify your target audience, whether it’s homebuyers, property investors, home sellers, or real estate agents. You’ll also need to identify the primary drivers for your search term in the local real estate market and the specific keywords they’re looking for when they search online.

To get started, you’ll want to do some keyword research by analyzing the real estate market and listing description tags.

Create a Video

In 2017, consumers make around 86 percent of their purchase decisions based on online videos. No surprise that when consumers see a home for sale on the internet, they’ll research its location on Google, get a real estate agent to go see the property, and ultimately buy it. Therefore, a real estate agent can easily lose a sale if the client asks if the property is in a certain neighborhood. You can prevent this by adding a video to your website that clearly explains the home. Your video should explain the address, the number of bedrooms, square feet, price, and other important data for your prospective client to look at your home on real estate websites. As you can see, a video can add about 100 percent more leads and sales for your real estate agency.


If you’re looking to have a website that stands out, make sure to check out this informative blog post. And remember that with SEO, there are no rules, but only best practices.

In order to make the most out of your website and real estate marketing, make sure you’re using the proper tools and techniques. Whether you’re focusing on SEO, social media, or photography, there are many things you can do to make your website more attractive to real estate professionals and clients alike.