What are the different Facebook Ad Targeting Options?
Facebook Ads Demographics Demographic targeting is one of the most basic targeting options available to advertisers. With demographic targeting, advertisers can target by age, gender, interests, and other factors. This option is most often used for remarketing purposes or for displaying ads that are relevant to a user’s demographic. When using demographics, you can either choose to target all users who meet your criteria or target only people who match your specific criteria. For example, you can target people who are between the ages of 35-and 54.
You can also target users based on their genders, such as men, women, or both. The best way to use demographic targeting is to identify groups of users with similar traits, then display ads to them. For example, you can target men in the age group 35-54 who live in California and like sports and music. This type of targeting is great for reaching people who have already shown an interest in your products or services, but it’s not the best option for new customers. If you’re trying to attract new customers, consider using a different type of targeting, such as customer behavior or location.
Customer Behavior Targeting
Customer behavior targeting lets advertisers target people who are actively interacting with their ads. For example, if you run a Facebook business page for a restaurant, you might want to target people who have liked your page. When you use this type of targeting, your ads appear on the right side of your Facebook News Feed, in addition to appearing in users’ feeds. You can also create custom audiences based on user activity on your site. To target users based on their behavior on your site, you can use a combination of ad targeting options, such as customer behavior targeting and location targeting.
When you use location targeting, you can choose to target users who live within a certain radius of a specific location, such as a city, state, or country. Facebook will then display your ad to people who meet your criteria in that area. This is a great way to reach people who might be interested in your products or services. However, it is important to make sure you’re targeting the correct area. For example, if you are trying to target people who live near a specific store, it’s not a good idea to target people who live in the entire U.S., because they will see your ads in places they have no interest in. Instead, you should target people who live in the area around the store.
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