How to analyze a popular content

Gather data on popular content online. Set up a spreadsheet and be sure to include all the important details in columns. Include things such as the author, the type of content, the time it was published, the best-performing day or month, the most popular topic, and the most upvoted comment. Once you have all the information, you can determine what types of content turn out the best. You can use this information to produce more relevant content for your audience. You can also see what topics are popular with your audience, and you can use this to determine any future content you will make.

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Even though this may seem like common sense, it’s a mistake many writers make. The first thing to do is analyze the competition. Who do you think your readers will be reading? What types of posts do they typically write? Once you know who your audience will be, that’s when you can take steps to better your blog. You can search for new blog topics and even rework older ones. Also, by promoting different social media platforms, you can reach your audience in a whole new way.

When should you start analyzing popular content?

When you think of analyzing content, you might think of having to learn the ins and outs of SEO and keyword analysis. While this is a vital part of analyzing content, there are other ways to go about it, such as checking out how the content is faring on social media, such as how many likes or retweets it has, how long that content’s been online, how many shares it has and what kind of engagement it receives. You should also check to see if it’s being linked to or if people are mentioning it. If you can use a tool like Buzzsumo to find content that’s getting a lot of shares and links, you can base yours on popular content. This will increase the odds of your content becoming popular and reaching the eyes of more people.

The power of analysis can help you make better content, which can then result in more traffic, leads, and sales. Sure you can educate your viewers about your product and make money with your content, but wouldn’t you rather capture more leads and get more sales? The analysis is the first step in creating content that converts.

Watch my tutorial video below to learn the checklist on how I analyze my content to grow my business:

 

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