Digital marketing is an essential piece of any business’ marketing strategy. In today’s world, customers are increasingly turning to the internet to research products and services before making a purchase, and businesses need to be there to provide the information they’re looking for. Not convinced? Here are three reasons why every business needs to…
What is social listening? Social listening is the process of collecting, analyzing, and monitoring publicly available information about a specific brand or topic. The idea is to establish a better understanding of the social conversation about your brand, product, or industry so you can make improvements to everything from your customer service to your bottom…
Why do you need a social media calendar? Social media grows more and more each day, and if you’re not active on one or two social media platforms, you’re definitely missing out on potential opportunities! You need a social media calendar to keep track of when you post and what you’re posting about. Staying active…