The Best Methods to Increase Your Conversion Rates
Don’t you hate when you spend so much time adding new content to your blog or website and then find that it isn’t reaching the audience that you desire? If so, then you could find a lot of value in today’s article.
Identify your target audience
Before you can start to change anything on your site, you need to know exactly who is reading your content. You can’t hope to get the best possible performance out of your content if you don’t know who is reading it.
You can do this by researching how people tend to engage with your content using some free tools such as Moz’s Analytics Tool or Google’s Keyword Planner.
Take some time to explore each of these tools and work out what specific words, phrases, and aspects of your content would be most relevant to readers.
Consider each of the ways in which you can appeal to your target audience. Try out these ideas and see how they can improve your rankings.
Focus on time-sensitive content
People don’t generally look at the URL of a page when they click a link.
Leverage the power of social media
Don’t get me wrong; I’m not suggesting that you never post a new blog post on your blog. I am suggesting that you use social media as a marketing tool. We all know that the average person spends around five hours per day on their smartphones, but did you know that many users prefer to use their mobile devices as a portal to the internet instead of traditional computers? And as of May 2017, around 74% of millennials consider their mobile device as an online-first device.
If you want to expand your outreach, then you should be using social media to your advantage. So, how can you do this? Here are some of the best methods that you can use.
A post-specific post calendar
A post-specific post calendar is an easy way to create content for your website.
Optimize your website for conversion
This method might feel a little bit weird at first, but consider all of the creative ways that you can optimize your website to make it more likely to convert.
Add “coupon” buttons in the footer of all the pages
Add a form sign-up option to every page
Check out this article by Practical CX on why some sites seem to convert much better than others.
Upload video content
Upload video content to your website as a way to create a visual marketing strategy for your site. By including videos on your site, you have a means of bringing your website to life in a way that appeals to potential customers and viewers.
Ask visitors to rate your site
If your audience is having difficulty with your website, then you can use the opportunity to ask for their feedback.
Keep it simple
There is a lot of buzz in the world of blogging and content marketing today. But what people often forget is that when you can cut to the chase, you can build a more dedicated audience. People are increasingly busy and many aren’t interested in being drawn through to a new website or blog if it isn’t engaging.
To get the most out of your time, it’s helpful to do a bit of research and ensure that you are getting the most out of each piece of content you put online. The best way to do this is by looking at your conversion rates.
How much time will you have to spend on the online version of your site before converting people to subscribers, downloads or even leads? Ask yourself this question and make sure that the answer you come up with is accurate and helpful.